WHY RULE & FORM
A contractor can do excellent work and still be nearly invisible to the next customer. Their website might be outdated, their services poorly represented, and their competitors easier to find. None of that reflects the quality of the business.
We built Rule & Form because the standard needed to change. The technology now exists to give these businesses something exceptional, and to keep making it better.
Most websites are treated as finished the day they launch. But the business keeps moving. Services change. New towns open up. Customers find new ways to search. Before long, the website no longer represents the business behind it.
Launch is when Rule & Form starts operating the site.
We build it around the work you actually do, then keep watching how your business shows up across search, Google Maps, and AI. When something needs attention, Rule & Form can prepare the changes and put them in front of you for approval.
The work continues long after the website goes live.
Launch day
Every page is checked the way a visitor reads it.
A new town
Every service you do there, ready for your approval.
Hours change
Contact page, footer and service pages, in one update.
Every two weeks
Google Maps and AI answers, for the work you want.
01
Your services, towns, hours, qualifications, and the details that make your business yours. Rule & Form learns from your existing website and the information you confirm. If something isn’t known, it doesn’t invent an answer.
02
Where does your business show up on Google Maps? Which services are missing from your website? Who does ChatGPT recommend when customers ask for the work you do? Rule & Form checks and gives you answers grounded in what it finds.
03
New pages, corrections, updated service areas, and improvements to your website. Ask it questions, tell it what changed, or tell it what you want done. It prepares the work and lets you decide what goes live.
Our demonstration plumbing website covers 56 services, 12 towns, and two languages. It has pages for the jobs customers need done, answers to the questions they ask, and a structure that makes the whole business easy to explore.
We built the entire thing around one business. You can open it, follow every link, and see exactly what we mean.
Explore the actual websiteYou keep your domain, your customer inquiries, and the software you already use to run jobs. We record your approvals, tell you what we’re changing, and leave the final decision with you. We also handle most website migrations at no additional cost, taking care to preserve what’s already working.
There are no setup fees or long contracts. It’s $299 a month, month to month, and you get to see your new website before deciding to pay for it.
Your business. Your decisions. Our responsibility to do the work.
Read our trust commitmentsYOU KEEP
WE
$299 a month$0 setupMonth to monthSee it before you pay
The technology available today can take on work that once required entire teams. It can understand a business, recognize what’s changing, and act on that knowledge. And we’re only beginning to see how good it can become.
We believe that technology belongs in the trades. Our ambition is to make the best website and growth system in the market available to the businesses that have always deserved it.
We’re starting with plumbing and HVAC. The standard we intend to set is much bigger.
Tell us your business name. We’ll build a real website around what your business does, and you can look through it before paying anything.
No credit card. $0 setup. $299 a month when you’re ready to go live.