A living website that fights for every job in town.
Text it and it texts back.
Rule & Form was built from the ground up so your website, Search, Maps, and AI visibility work as one system. Ask it anything. Tell it what changed. Tell it what you want. It does the work and checks with you before it ships.
$399 a month. No setup fee.
The old trades website is obsolete. It was built for an internet that no longer exists.
Search got specific. Your site didn’t.
Nobody searches “plumber” anymore. They search “tankless water heater repair Clyde.” If there is no page for that job, you were never in the running.
AI does not recommend what it cannot verify.
ChatGPT, Gemini, Claude and others name the companies whose sites state exactly what they do, where, and why. A vague site doesn’t get argued with. It gets skipped.
Five pages cannot hold a real business.
You do thirty things across ten towns and your website says “Services.” That is not modesty. It is a company hiding from its own customers.
Your competitors have already figured this out.
The ones getting named have more services, more towns, more proof written down. You are not losing on the work. You are losing on paper.
So yours gets a page for every job you do, in every town you work.
It builds the pages your business needs and skips the rest.
56 services across 12 towns makes 672 possible pages. Rule & Form built 236, because a local page is only worth having where the town changes the job.
Assembled, not improvised. Built from sections we wrote for the trades and facts you approved.
Why not a page for every keyword?IT WORKS WHILE YOU WORK
It works around the clock for you. Every day. Every service. Every town.
Rule & Form checks where you rank on Google, where you sit on the map, what ChatGPT, Gemini and Claude answer when someone asks for your trade, and who actually called. When a job you do has no page, it builds one and asks you before it goes live. You approve by replying, or you put it on autopilot.
See how Intelligence decides what to fixAFTER LAUNCH
What keeps working after launch.
Search Coverage
Finds the work your website is missing.
- Compares what customers search for with what you actually do
- Shows where coverage is thin, by service and by town
- Turns real gaps into pages, not reports
Google Business Profile
Knows whether you’re on the map.
- Where you appear for the jobs you want
- Which business facts Google is reading
- Compared with the facts on your site
AI Visibility
Tracks who AI recommends.
- Asks ChatGPT, Gemini, Claude and others what customers ask
- Shows whether you’re named, and who is instead
- Surfaces the sources shaping the answer
Leads
Knows whether anyone actually called.
- Every inquiry with its page, service, and town
- Sent into Jobber, Housecall Pro, ServiceTitan, HubSpot or Salesforce
- The proof that a page is earning its place
ALREADY HAVE A WEBSITE?
We keep what it earned.
Most sites are moved at no additional cost.
Pages that rank, URLs people link to, forms and tracking that work are preserved deliberately.
Rankings can still move; they won't move because of carelessness.
See how we move your site“They did a hell of a job with it. I’ve been in business for a long time and this is the first website I’ve had that I’m proud to show people. Best in our city, for sure.”
LarryOwner, Lone Star Supply · Abilene, Texas“The trades keep this country running. They should get the best technology first, not last.”
$399 a month. All of it.
$0 setup. Month to month. Managed website, site plan, publishing, Search Coverage, the pages needed to fix real gaps, lead capture, migration, and ongoing management. Your domain and your data stay yours.
Before you hand
us the keys.
Every question, answered in plain English Is this an AI-generated website?
Parts are proposed by AI. None is invented by it. Your site is assembled from sections we built for the trades and facts you approved, and it is reviewed before publishing.
How this worksHow many pages will I have?
As many as the business legitimately needs. Never one to chase a keyword.
How this worksCan I edit it myself?
You tell Rule & Form what changed, by text or in the portal, and approve what it proposes. There’s nothing for you to administer.
How this worksWhat if my site already ranks?
We review before we change. What works is preserved. Rankings can still move; we don’t guarantee otherwise.
How this worksDo I replace my job software?
No. Keep it. We run what customers see and route leads into it.
How this worksWill I need a redesign in a few years?
There is no redesign. There is only the current version. The site changes as your business and your market change, so it never falls far enough behind to need rebuilding.
What can’t you control?
Google decides where you rank. AI decides whom it names. Customers decide whom they hire. We decide whether the whole business is represented, whether the design is the best in your market, and whether we’re still measuring all of it next month.
How this works