Stay on Wix if you like building.
You, or someone you pay, has the time to design pages, write them, keep them current and watch search.
COMPARE
Rule & Form vs WixWix gives you the tools. Rule & Form does the work.
Wix is a capable builder for every kind of business, with AI, SEO settings, bookings and payments. You still design every page, write it and keep it current. Rule & Form builds a website designed for your trade from your business details, then keeps it current for you.
- $399 a month
- $0 setup
- Month to month
- Built free first
THE WEBSITE IS THE DIFFERENCE
Better websites, built for the trade.Everything else stands on them.
A Wix template is made for every kind of business, so it fits a plumber about as well as a yoga studio. Ours start from the trade: the services, the towns, and the call a customer needs to make.
- Designed for the trade
- Type, color and layout set for a contractor, not a template made for every kind of business.
- A page for every job
- Tankless water heaters get their own page, written about tankless water heaters, in every town you cover.
- Built for the phone
- The call button stays in reach on every screen, where a customer with a leak needs it.
- Read by Google and AI
- Every page is structured so search engines and AI assistants know what you do and where.
A better-built site is the foundation. Search, AI answers and every lead stand on it.
SIDE BY SIDE
Rule & Form and Wix.Checked 15 October 2026.
| What you get | Rule & Form | Wix |
|---|---|---|
| Design | Designed for the trade, page by page. Clear on a desktop, fast and callable on a phone. | Templates for every kind of business, styled by you. |
| Your website | Built from your business details, then hosted and kept current for you. No page limit. | You build it with templates, drag and drop, or AI. |
| Service and town pages | A page for every real service and every town you work in. | As many as you build and write. |
| Changes | Made for you, approved by you. Text Rule & Form what changed in the business. | Yours to make in the editor. |
| Search coverage | Finds the searches your site is missing, then builds the pages for them. | SEO settings, a keyword checklist and Search Console. |
| AI answers | Asks ChatGPT, Gemini and Claude what your customers ask, and shows who gets recommended instead of you. | Tracks mentions in ChatGPT, Gemini and Perplexity. Acting on them is up to you. |
| Leads | Arrive with the service, the town and the page they came from, and go into the job software you already run. | Forms, Wix Bookings and a built-in CRM. |
| Scheduling, quotes, invoices | Stay in your job software. Rule & Form doesn’t run the work. | Wix Bookings handles appointments, staff calendars and payments. |
| Moving your current site | Included for most sites. Your current site stays up until the new one is live. | A Wix site can’t move to another host. It’s rebuilt. |
| Price | $399 a month. $0 setup. Month to month. | Free, then $17.77 to $159.77 a month (Light to Business Elite, US). Varies by country. |
HOW THE SWITCH GOES
Moving from Wix is included.For most sites, at no extra cost.
- 01Give us your business name or addressNothing to install. Your site isn’t touchedYou
- 02We build your new site, freeFrom your business details, before you payRule & Form
- 03We review what carries overPages, addresses, forms and booking linksRule & Form
- 04You approve it, we connect your domainYour domain stays yoursYou
- 05It’s live, and kept currentYour Wix site stays up until thenRule & Form
WHICH TO CHOOSE
Stay, or switch.
Switch when you want it done.
Rule & Form builds a better site for your trade and keeps it current. You approve changes.
Nothing goes dark.
Your Wix site stays up until the new one is live, and your domain comes with you.
See your site built first.
Type your business name and Rule & Form builds a real site from your business details, free. Nothing is published until you say so, and your Wix site stays up meanwhile.
$399 a month after that. No setup fee. Month to month.
QUESTIONS, ANSWERED
Wix and Rule & Form, answered.
01Can I move my Wix site to Rule & Form?
Yes. Moving it is included for most sites. We build your new site from your business details, carry over the pages and addresses that earn traffic, and keep your Wix site up until the new one is live.
02Why are Rule & Form websites better than Wix?
A Wix template is designed for every kind of business. Ours are designed for the trade: every service and every town gets its own page, written about that job in that place, fast and callable on a phone, and structured so Google and AI assistants understand it.
03Wix already tracks AI visibility. What’s different?
Wix shows you the mentions. Rule & Form acts on them: it finds who gets recommended instead of you, and builds the pages that change it.
04Wix costs less. Why pay $399?
Wix sells you the tools. Rule & Form does the work: designing, writing, updating and growing the site, every month, with no setup fee and no contract.
05Will I lose my Google rankings?
No one can promise rankings through a website change. We review the pages and addresses that already earn traffic, and plan redirects so the move keeps what works.
SOURCES
Every fact about Wix on this page was checked against Wix’s own pages on 15 October 2026. Prices are in US dollars and change; check them before you buy.