RULE & FORM INTELLIGENCE
Talk to your website. Rule & Form takes care of the rest.
Ask how you’re showing up on Google Maps. Ask what came in this week. Tell it you’ve added a service or stopped driving to a town. Rule & Form knows your business, answers from your real numbers, and gets the work done on your site.
Included with every Rule & Form website. No credit card. No sales call.
THE INTELLIGENCE BEHIND RULE & FORM
They added AI to their software. We built our software around it.
At the core of Rule & Form is a system of coordinated AI agents, built to understand your business, operate your website, measure how you show up on Google and in AI answers, and find what’s worth doing next.
Every part of it shares the same understanding of your business. And unlike software that stops at recommendations, Rule & Form does the work.
An entire intelligence system. One conversation.
It sees what other software misses.
Business facts, search results, inquiries, and website content become useful findings—not just more data.
Build my site freeBusiness changes
A new service, different hours, or a town you’ve stopped serving.
Missing coverage
A service you offer in a town your website barely mentions.
Maps blind spots
Where your business appears in local results—and where it disappears.
AI competitors
Which businesses AI assistants recommend instead of yours.
Customer demand
The services people inquire about and the pages bringing them in.
Work worth doing
The pages, corrections, and improvements the evidence supports.
ASK IN YOUR OWN WORDS
Just ask Rule & Form.
There’s no report to read and no dashboard to learn. Ask a question the way you’d ask someone in your office, and get an answer that comes from your own account.
See where you’re showing up. And where you’re not.
Google Maps doesn’t show everyone the same results. What a customer sees depends on where they’re standing when they search, so searching from your own shop only tells you how you look from your own shop.
Rule & Form runs the search from points all across your service area and records where you appear, and how high, at each one.
From one real scan, for an emergency plumbing search:
- 49
- Locations checked
- 24
- Showing the business
- 20
- In the top three
- 25
- Not showing
Where this business shows up, it ranks well. The trouble is the half of the map where it doesn’t show up at all. Now the owner can see which half.
It checks your website the same way. If you do water heater repair and you serve Georgetown, but your site never puts the two together, that’s a gap, and it goes on the list.
And it asks AI assistants like ChatGPT and Gemini the questions your customers ask, to see whether they name you.
See how AI Visibility worksIntelligence comes with your website.
It isn’t an add-on, and there’s no second subscription. One service, $399 a month, no setup fee, month to month: the website, the upkeep, the watching, and someone to ask.
Type your business name. We build your site free and email it to you within 48 hours.
No credit card. No sales call.