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AI VISIBILITY

Know where your business stands in AI search.

ChatGPT, Gemini, and Claude are recommending local businesses. Rule & Form tracks how often yours gets recommended, how you compare with competitors, and where you’re being overlooked.

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HOW IT WORKS

We ask AI what your customers ask.

We write the questions from the services you offer and the towns you serve. Each AI gets every question several times. You see who got recommended, who didn’t, and the full answer behind every number.

INSIDE THE SCAN

See the answer. Then see the pattern.

QUESTIONS

The questions your customers ask.

Every question includes a town. “Near me” means something different on every phone, so we spell out where.

You can see the full list in your portal, add your own questions, and turn off any that don’t matter to you.

  • Real services
  • Real towns
  • Your control
YOUR QUESTIONS20 active · 1 off
  • 01

    “Who do you recommend for emergency plumbing in Round Rock, Texas?”

  • 02

    “Who installs tankless water heaters in Georgetown?”

  • 03

    “Best plumber for a sewer line replacement in Round Rock?”

  • 04

    “Who repairs gas lines in Round Rock?”

+ Add a questionChanges begin a new comparable set

COMPETITORS

Who gets recommended instead of you.

When AI recommends another business, we record which one. Over time, you can see which competitors come up most for the work you want.

A mention isn’t a recommendation. We count a recommendation, an option, and a passing mention separately, so a passing mention never counts as a win.

No made-up rankings. If an answer ranks businesses, we show where you placed. If it doesn’t, we don’t invent a rank.

RECOMMENDED ACROSS 20 QUESTIONSLatest scan
  1. 01
    ABC Plumbing
    13
  2. 02
    Hill Country Plumbing
    9
  3. 03
    You
    8
  4. 04
    Lakeline Plumbing Co.
    5
8
Recommended
4
Listed as an option
3
Mentioned in passing

SOURCES & FINDINGS

Where AI gets its answers.

Some AI tools show which websites they used to answer: your website, directories, review sites, a competitor’s page. When they do, we record them. When they don’t, we tell you we don’t know instead of guessing.

Findings are patterns that repeat across answers. They show what happened without pretending to know why it happened.

SOURCES ACROSS 18 ANSWERSAs reported
  • Google Business Profile11 of 18
  • Yelp8 of 18
  • Angi5 of 18
  • Your website2 of 18
FINDINGS3 repeated patterns
  1. 01

    Your website was a source in 2 of 18 answers.

  2. 02

    One competitor was recommended on 11 questions where you weren’t.

  3. 03

    Review sites came up often in emergency plumbing answers.

HISTORY

One scan is interesting. Movement is what matters.

AI answers change. Every scan stays tied to the questions, platforms, location, and measurement method used to produce it.

We show a trend only when two scans asked the same questions. If the questions changed, we say the results can’t be fairly compared.

VISIBILITY HISTORYComparable scans
CURRENT SCAN8 of 20
CHANGE+3
20 questions · same towns · same methodFair comparison

THE ANSWER BEHIND THE NUMBER

Evidence, not a score you have to trust.

Click any number to see the question, which AI we asked, and its full answer. Recommendations, options, comparisons, and passing mentions stay separate.

If an answer ranks businesses, we show the position. If it doesn’t, we don’t invent one. Sources are recorded as the AI reports them, never guessed.

ANSWER EVIDENCEChatGPT · Oct 3 · Run 02
QUESTION

“Who do you recommend for emergency plumbing in Round Rock, Texas?”

For emergency plumbing in Round Rock, consider ABC Plumbing for round-the-clock service. Hill Country Plumbing is another local option…
Your business
Not recommended
Recommended
ABC Plumbing
Also listed
Hill Country Plumbing
SOURCES REPORTED

Google Business Profile

Yelp

abcplumbing.com

PositionNot shown — this answer did not rank businesses.

WHAT WE DO

What we do with the results.

If your website is the problem, we fix it. Say you install tankless water heaters in Georgetown, but your website never mentions it. We write that page and send it to you to approve.

If the problem is elsewhere, we tell you. Reviews, directory listings and your Google Business Profile also shape what AI says. A new page won’t fix those, so we point you to them.

Then we check again. We ask the same questions, so you can see whether anything changed.

AFTER THE SCANOne measured gap
  1. 01
    Gap foundTankless water heaters · Georgetown · no page
    Sep 3
  2. 02
    Page writtenSent to you to approve
    Sep 4
  3. 03
    ApprovedLive on your site
    Sep 5
  4. 04
    Asked againThe same 20 questions
    Oct 3
Nothing changes without your approval.Measure again

QUESTIONS, ANSWERED

What owners ask about AI.

How we check AI answers
Can you get ChatGPT to recommend me?

No one can promise that. AI decides who it recommends. What we can do is make sure your website clearly says what you do and where, and show you who’s being recommended instead.

How this works
Why did my numbers change?

AI doesn’t give the same answer every time. That’s why we ask each question several times, so one unusual answer never decides your result.

What does “couldn’t be checked” mean?

Sometimes an AI doesn’t give us a usable answer. We keep those separate and never count them as you not being recommended.

Can I see the actual answers?

Yes. Click any number to see the question, which AI we asked, and its full answer.

How this works
Can I compare this month with last month?

Yes, as long as the questions are the same. If they changed, we tell you the two results can’t be fairly compared.

Which AI tools do you check?

ChatGPT, Gemini, Claude and others.

How this works
Does it cost extra?

No. It’s included in the $399-a-month plan.

SEE WHERE YOU STAND

Know where you stand when customers ask AI who to hire.

Free to build$399 a month once it’s live$0 setupMonth to month