PRICING
Type your business name and Rule & Form builds a real site from your business details. Nothing is published until you say so. When you want it live and kept current, it’s $299 a month.
FREE BUILD
Free
NO CARD REQUIRED
Type your business name on the homepage and see the site Rule & Form builds for it.
RULE & FORM
Recommended$299/mo
$0 SETUP · MONTH-TO-MONTH
Your website live and kept current. We do the work, and you approve it.
CAMPAIGNS
Coming soon+$100/mo
PER CAMPAIGN · ON TOP OF THE PLAN
Point Rule & Form at one job you want more of, like tankless installs or panel upgrades.
FREE BUILD · $299/MO · $0 SETUP · MONTH-TO-MONTH
QUESTIONS, ANSWERED
There’s no setup fee. The plan covers your website, live and hosted, with no page limit. It also covers the pages for every service and town, changes as the business changes, Search Coverage, AI visibility tracking, and leads sent into your job software.
Anything after the lead. Dispatch, scheduling, estimates, invoices, payments, and customer follow-up belong to the job software you already run. Rule & Form wins the work and hands it over with its context. It doesn’t run the work.
Moving it is included for most sites. If yours needs more, we agree that with you before any work starts. We protect the pages and URLs that already earn traffic, and we keep or review forms, booking links, and tracking with you. We don’t promise rankings.
No. Keep Jobber, Housecall Pro, ServiceTitan, or whatever runs your jobs. Leads go straight into Jobber today, and into other software that accepts a webhook.
A shop that’s happy with the free site from its job software and wants the cheapest option. It’s for established trades businesses that want more of the right work without running their own marketing.
Yes. It’s month to month, with no contract, and you can cancel any month. Your domain and business details stay yours.
More questions? Talk to us, or build your site free and look at it first.
START HERE