01Agreement and eligibility
By using ruleandform.com, creating an account, or using a Rule & Form service, you agree to these Terms of Service and the Privacy Policy. If you create or use a business account, you represent that you are authorized to act for that business or organization and will use the service for legitimate business purposes.
If you only browse a marketing page or submit a lead through a public website operated by a business customer, the business-customer obligations about authority, fees, customer content, indemnity, and account administration do not apply to you. Your interaction is governed by the applicable privacy, communications, and acceptable-use provisions, plus any terms supplied by that business customer.
02The service
Rule & Form provides managed website, business-record, search coverage, AI visibility, website publishing, lead-capture, and related growth services for contractors and other trade businesses. The exact features available to an account depend on the plan, configuration, approvals, integrations, and product state.
Rule & Form does not operate a contractor’s field-service lifecycle. Dispatch, scheduling, estimates, invoicing, payment collection, appointment follow-up, and similar job operations remain with the business and the software it chooses to use.
03Accounts and security
- Keep account information accurate and current.
- Protect passwords, magic links, sessions, and other credentials.
- Promptly tell us about unauthorized access, suspicious activity, or a credential that may have been exposed.
- You are responsible for activity performed through your account by people you authorize.
We may require additional verification, limit a request, or suspend access when reasonably necessary to protect the service, an account, another person, or a provider dependency.
04Your data and instructions
You retain your rights in business information, website materials, customer information, and other content you submit or authorize us to process. You grant Rule & Form the limited, non-exclusive permission needed to host, copy, transform, display, transmit, analyze, publish, and back up that content to provide the service.
You represent that you have the rights, permissions, notices, and authority needed to provide the content and direct the processing. This includes permission to use customer contact information, public website content, logos, photographs, reviews, and other materials.
You are responsible for reviewing business facts, generated copy, search recommendations, service-area claims, legal notices, and website changes before publishing or relying on them. Rule & Form can preserve evidence and approvals, but it cannot guarantee that a source is complete, current, or legally sufficient.
05Customer-facing websites and leads
A business customer is responsible for its public website content, pricing, service promises, licenses, privacy notice, terms, consent language, and responses to its own customers. The business must not use a Rule & Form website to collect information it is not entitled to collect or to make claims it cannot support.
Lead capture may preserve a name, phone number, email address, message, service interest, source context, and the disclosure shown when a person submits. The business customer is responsible for responding lawfully and honoring its communication preferences. See the Communications Terms.
06AI, discovery, and third parties
Some features use third-party AI, website-discovery, search, hosting, authentication, analytics, and security services. Those services may have their own terms and privacy policies. We select and configure providers to support the requested feature, but we do not control a third party’s independent service or availability.
AI-assisted output is a tool, not professional, legal, financial, safety, licensing, or marketing advice. You must review it before it becomes a public claim or business decision.
07Acceptable use
You may not use the service to:
- break the law, infringe rights, or evade a regulatory obligation;
- collect, upload, or expose sensitive personal data without a lawful need, appropriate notice, and required consent;
- impersonate a person or business or publish deceptive claims;
- send spam, unlawful robocalls, or unlawful robotexts;
- probe, overload, scrape, reverse engineer, or disrupt the service;
- upload malware, exploit code, child sexual abuse material, or content that threatens another person’s safety; or
- use the service to build a competing service from protected materials.
08Fees, changes, and suspension
Fees, billing cadence, included services, and cancellation terms are shown in the applicable plan or signed order. A plan page is not a promise that every feature is available to every account. We may change a plan prospectively, with notice where required.
We may suspend or end access for a material breach, nonpayment, security risk, unlawful use, provider restriction, or a product retirement. Where practical, we will give notice and an opportunity to correct the issue. Ending access does not erase rights or obligations that should survive, including payment, confidentiality, data rights, disclaimers, and limitations of liability.
09Ownership and feedback
Rule & Form and its licensors own the service, software, designs, templates, documentation, trademarks, and other materials we create independently. These terms grant you access; they do not transfer our intellectual property to you.
If you send feedback or suggestions, you allow us to use them without restriction or payment, provided we do not disclose your confidential information as the feedback itself.
10Disclaimers
The service is provided on an “as available” basis. To the fullest extent permitted by law, Rule & Form disclaims implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, uninterrupted availability, and error-free results.
We do not promise a particular ranking, lead volume, conversion rate, revenue result, search position, AI recommendation, or uninterrupted access to a third-party provider. Nothing in the service replaces the business’s own professional, legal, tax, licensing, safety, or customer-service judgment.
11Limits of liability
To the fullest extent permitted by law, Rule & Form and its providers will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, data, or business opportunity arising from the service or these terms.
To the fullest extent permitted by law, our aggregate liability for claims arising from the service will not exceed the fees you paid to Rule & Form for the service during the twelve months before the event giving rise to the claim. Some jurisdictions do not allow every limitation in this section, so a limitation may not apply to you.
12Indemnity
To the extent permitted by law, you will defend and indemnify Rule & Form and its people and providers against claims, losses, and reasonable costs arising from your content, your customer data, your breach of these terms, your unlawful communications, or your use of the service in violation of another person’s rights.
13Changes and contact
We may update these terms as the service changes. We will post the current version here and update the date above. If a change materially affects an active account, we will provide notice where appropriate.
Questions about these terms: hello@ruleandform.com.