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The most advanced trades website on the market. And it runs itself.

It adds the pages you’re missing, keeps Google up to date, and works to get you recommended by AI. Day and night. We handle the switch, free for most sites.

Free to build$399 a month once it’s live$0 setupMonth to month

See a live site
Works with the software you already runJobberHousecall ProServiceTitanand more

The bar for trades websites has been embarrassingly low for decades. Generic templates. Dated websites. Repackaged software sold at a markup.

If your website brings in calls today, that’s your ceiling. With us, it’s the floor.

We protect what’s working, replace what isn’t, and run the whole thing.

See how we move your site

We move your site.

Free for most sites. Your old one stays up until the new one is ready.

  • You give us your website address. We build your new site, keep what your old site earned with Google, and move your address over when you’re ready. Your old site stays up the whole time.

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  • Your domain stays yours, registered with the company you bought it from. To switch, you change a few settings there, and we show you exactly which ones or do it with you on a call. You leave your email settings alone, so your email keeps working.

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  • You add a few settings where your domain is managed. We bring over your blog posts, switch your address, and add the padlock that keeps visits secure. Your old site keeps showing until the switch finishes, which can take up to a day.

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Nothing you built gets lost.

Old links still land, and the search value you earned comes with you.

  • Nobody can promise rankings stay the same through a website change. What we can do is protect what Google already knows: every old address keeps working, your blog posts keep their exact addresses, and every new page is built for Google to read.

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  • Every old address on your site still works after the switch. It either shows a new page at the same address, or sends visitors and Google on to the closest page we have. Once an address forwards, it keeps forwarding.

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  • Your new site has its own contact form that sends every lead straight to you. Your Google tag, Google Ads conversion, Meta Pixel and Google verification move with your site. If your old site runs something we can’t move, we tell you before the switch.

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Then it grows.

Every job you do, in every town you work, gets its own page. Nothing goes live without your OK.

  • A page for every service you do, a page for every town you serve, a library of answers to common customer questions, and your home, about and contact pages. Our demonstration plumbing site has 418 pages, Spanish included.

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  • Before we plan your site, we look at what people in your towns actually search for, using Google search data we buy. We compare it with the work you do and the pages you have, and plan your site around what’s missing.

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  • We do. Each trade’s pages are written once, with care, and reviewed page by page before any customer gets them. Your name, towns and phone number go into them, and we add wording about each town you serve.

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An employee
that never sleeps.

It watches your site, your Google listing and what your customers search, around the clock. No report telling you what to fix. We fix it.

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Covers

  • Autopilot
  • Approvals
  • Activity

You can speak to the entire system.
Like a person. Just text it.

Rule & Form knows your business, watches your online presence, and takes action. Ask it questions. Tell it what changed. Tell it what to do.

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It starts with
the business.

Not pages and templates. What your business actually does, where you work, and what is true.

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Covers

  • Services
  • Service areas
  • Hours
  • Lead routing

It finds the work
your site is missing.

Rule & Form compares what customers search for with your services and towns, and finds the jobs your site should win.

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Covers

  • Search demand
  • Coverage gaps
  • Recommended pages

It tracks who
AI recommends.

Rule & Form asks ChatGPT, Gemini, Claude and Perplexity what your customers ask, and shows who gets recommended, and why.

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Covers

  • AI recommendations
  • Competitor gaps
  • Source evidence

Inside a
Rule & Form site.

Every service. Every town. Every answer.
In English, Spanish or French. Run by the most sophisticated AI system the trades have seen.

See a live site

A page for every town you serve

Each town gets its own page, so a search for the job there finds you, not the company one town over.

Found wherever customers look

Google, Maps and the AI assistants read your website to describe your business. Every answer they look for is there.

“They did a hell of a job with it. I’ve been in business for a long time and this is the first website I’ve had that I’m proud to show people. Best in our city, for sure.”

LarryOwner, Lone Star Supply · Abilene, Texas

“The trades keep this country running. They should get the best technology first, not last.”

FounderRule & Form

Keep the software
that runs your business.

Nothing moves. Inquiries arrive in your software with their context. You run the job. We learn what it became.

See your new site within 48 hours. No login. No credit card. Start now →

  1. Minute 1

    Type your business name.

    We find the rest: services, towns, hours.

  2. Within 48 hours

    Your site arrives.

    We email it to you. Every page you have now, plus the ones you’re missing.

  3. When you say go

    It’s live.

    Your domain. Old links still work. The calls keep coming.

  4. From then on

    It never stops.

    New pages, fixes and AI visibility checks. You answer the phone.

Before you hand
us the keys.

Every question, answered in plain English
Is Rule & Form just a website?

No. The website is the public-facing part of the system. Rule & Form also manages the business information behind it, the search decisions that determine where it should grow, the context around website inquiries, and the ongoing changes that keep it current.

How this works
What does $399 a month include?

The core plan includes the managed website, publishing, Search Coverage, the managed pages needed to correct legitimate missing coverage, website lead capture, existing-site review, and ongoing management within the standard Rule & Form scope. Work outside that scope is agreed and priced before it begins.

What if my current website already ranks?

We review what is already there before deciding what should change. Useful pages, URLs, content, search visibility, forms, tracking, and other important assets are treated as things to understand and preserve deliberately. Rankings can still move, and we do not guarantee otherwise.

How this works
Do I have to replace the software I already use?

No. Rule & Form is built to work with the systems already running your business, including Jobber, Housecall Pro, ServiceTitan, HubSpot, Salesforce, and other supported tools. New website inquiries can go directly where your team already works while Rule & Form keeps the acquisition context and learns what happened afterward.

How this works
Do I have to manage Rule & Form myself?

No. You provide the information, approvals, and business decisions only you can provide. We manage the system.

How this works
Who owns my domain and business data?

You do.

How this works

Want the short version?

Ask AI for a summary of Rule & Form, how it compares, and the value of running your website, search and leads from one picture of your business.

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Free to build$399 a month once it’s live$0 setupMonth to month

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