PRESS & BRAND

Writing about Rule & Form?

Everything you need is on this page. A description to quote, the facts, the logo and the colours. For an interview or product images, email us.

SVG & PNG · LIGHT & DARK · ONE ZIP

AT A GLANCE

The facts.Checked against the product, not the pitch.

RULE & FORMruleandform.com
What it is
A managed website and intelligence service for contractors
Trades today
5Plumbing, HVAC, Electrical, Roofing, Pest Control
Price
$299 a month · $0 setup · month to month
Works with
Jobber, Housecall Pro, ServiceTitan, HubSpot, Salesforce

IN OUR WORDS

Describing Rule & Form.Quote either, as written.

One line
Rule & Form is a managed website and intelligence service for contractors.
One paragraph
Rule & Form is a managed website and intelligence service for contractors. It builds and manages websites, search coverage, AI visibility measurement, website inquiries, and the business information behind them. Owners control their website, search presence, and AI visibility by texting Rule & Form. It works with the software they already run, including Jobber, Housecall Pro, ServiceTitan, HubSpot and Salesforce.

ON REQUEST

More, when you need it.Ask, and we’ll send it.

AVAILABLE ON REQUEST
  1. 01
    Product screenshotsThe website, the owner’s portal and Intelligence, at full size
    Request
  2. 02
    An interviewWith the founder, by phone, video or email
    Request
  3. 03
    Founder photographsFor a profile or a byline
    Request
  4. 04
    A background briefingHow the product works, off the record
    Request
Tell us what you’re writing and when it runs.

THE MARK

Logo files.Use them as they are.

Keep clear space around the logo, at least the height of the mark. Don’t recolour, stretch, outline or rearrange it. Black and white versions are in the brand kit.

COLOUR & NAME

Colours, and how to write the name.Rule & Form, with the ampersand.

Rule & Form green#168B61
Deep green#0B5F43
Ink#0A0D0C
Paper#F8F7F4
Write
Rule & Form
Not
R&F · Rule and Form · RuleForm

PRESS CONTACT

Working on a story?

Write to hello@ruleandform.com with your question, your outlet and your deadline.