Stay with Scorpion for a full agency.
Website, SEO, ads and reviews from one team, with the budget and the contract to match.
COMPARE
Rule & Form vs ScorpionScorpion sells a marketing department. Rule & Form builds the website it should stand on.
Scorpion is a full agency for home services: website, SEO, AI search, Google and Meta ads, reviews and AI call answering, priced by proposal, usually on a 12-month contract. Rule & Form does the website, search and AI answers, designed for your trade, for $399 a month with no contract.
- $399 a month
- $0 setup
- Month to month
- Built free first
THE WEBSITE IS THE DIFFERENCE
Better websites, built for the trade.Everything else stands on them.
Every page Rule & Form builds is designed for your trade and written about one job in one place. That’s the site your ads, your reviews and your search all land on.
- Designed for the trade
- Type, color and layout set for a contractor, not a template made for every kind of business.
- A page for every job
- Tankless water heaters get their own page, written about tankless water heaters, in every town you cover.
- Built for the phone
- The call button stays in reach on every screen, where a customer with a leak needs it.
- Read by Google and AI
- Every page is structured so search engines and AI assistants know what you do and where.
A better-built site is the foundation. Search, AI answers and every lead stand on it.
SIDE BY SIDE
Rule & Form and Scorpion.Checked 15 October 2026.
| What you get | Rule & Form | Scorpion |
|---|---|---|
| Design | Designed for the trade, page by page. Clear on a desktop, fast and callable on a phone. | Built and optimized for you, in 4 to 10 weeks. |
| Your website | Built from your business details, then hosted and kept current for you. No page limit. | Built and run under your contract. |
| Service and town pages | A page for every real service and every town you work in. | Built to your proposal. |
| Changes | Made for you, approved by you. Text Rule & Form what changed in the business. | Handled by Scorpion under your contract. |
| Search coverage | Finds the searches your site is missing, then builds the pages for them. | SEO and AI search, managed for you. |
| AI answers | Asks ChatGPT, Gemini and Claude what your customers ask, and shows who gets recommended instead of you. | AI search visibility, as part of SEO. |
| Leads | Arrive with the service, the town and the page they came from, and go into the job software you already run. | AI answers calls and chats, scores leads and books jobs. |
| Scheduling, quotes, invoices | Stay in your job software. Rule & Form doesn’t run the work. | Books jobs through its AI intake. |
| Moving your current site | Included for most sites. Your current site stays up until the new one is live. | You keep your site, domain and content when the contract ends. |
| Price | $399 a month. $0 setup. Month to month. | Custom proposal. Website and SEO usually on a 12-month contract; ads month to month. |
HOW THE SWITCH GOES
Moving from Scorpion is included.For most sites, at no extra cost.
- 01Give us your business name or addressNothing to install. Your site isn’t touchedYou
- 02We build your new site, freeFrom your business details, before you payRule & Form
- 03We review what carries overPages, addresses, forms and booking linksRule & Form
- 04You approve it, we connect your domainYour domain stays yoursYou
- 05It’s live, and kept currentYour Scorpion site stays up until thenRule & Form
WHICH TO CHOOSE
Stay, or switch.
Switch when the website and search are the job.
Rule & Form does them, designed for your trade, for $399 a month, month to month.
Your site, your domain.
Scorpion says clients keep their website, domain and content when the contract ends. Moving it is included for most sites.
See your site built first.
Type your business name and Rule & Form builds a real site from your business details, free. Nothing is published until you say so, and your Scorpion site stays up meanwhile.
$399 a month after that. No setup fee. Month to month.
QUESTIONS, ANSWERED
Scorpion and Rule & Form, answered.
01Is Rule & Form an agency?
No. Rule & Form builds and runs your website, finds the searches it’s missing and tracks AI answers, for one monthly price with no contract. It doesn’t run your ads.
02Why are Rule & Form websites better?
They’re designed for the trade, page by page. Every service and every town gets its own page, written about that job in that place, fast and callable on a phone, and structured so Google and AI assistants understand it.
03What happens to my Scorpion site when I leave?
Scorpion says clients keep their website, domain and content when the contract ends. We build your new site from your business details and carry over what earns traffic.
04What does it cost?
Rule & Form is $399 a month, with no setup fee and no contract. Moving your current site is included for most sites.
05Will I lose my Google rankings?
No one can promise rankings through a website change. We review the pages and addresses that already earn traffic, and plan redirects so the move keeps what works.
SOURCES
Every fact about Scorpion on this page was checked against Scorpion’s own pages on 15 October 2026. Prices are in US dollars and change; check them before you buy.