Build my site freeBuild my siteGo to my portalMy portal

COMPARE

Rule & Form vs SquarespaceSquarespace makes it look good. Rule & Form makes it work for a trade.

Squarespace has polished templates, Blueprint AI, hosting and Acuity scheduling, built for photographers, restaurants and shops as much as contractors. You still write every page and keep it current. Rule & Form builds a website designed for your trade, from your business details, and keeps it current for you.

Build my site free Side by side
  • $399 a month
  • $0 setup
  • Month to month
  • Built free first

THE WEBSITE IS THE DIFFERENCE

Better websites, built for the trade.Everything else stands on them.

A Squarespace template is made to show off a portfolio. A trades site has a different job: every service, every town, and a phone number a customer can tap from the driveway.

Designed for the trade
Type, color and layout set for a contractor, not a template made for every kind of business.
A page for every job
Tankless water heaters get their own page, written about tankless water heaters, in every town you cover.
Built for the phone
The call button stays in reach on every screen, where a customer with a leak needs it.
Read by Google and AI
Every page is structured so search engines and AI assistants know what you do and where.

A better-built site is the foundation. Search, AI answers and every lead stand on it.

SIDE BY SIDE

Rule & Form and Squarespace.Checked 15 October 2026.

Rule & Form and Squarespace, compared row by row
What you getRule & FormSquarespace
DesignDesigned for the trade, page by page. Clear on a desktop, fast and callable on a phone.Polished templates for every kind of business.
Your websiteBuilt from your business details, then hosted and kept current for you. No page limit.You build it with templates or Blueprint AI.
Service and town pagesA page for every real service and every town you work in.As many as you build and write.
ChangesMade for you, approved by you. Text Rule & Form what changed in the business.Yours to make in the editor.
Search coverageFinds the searches your site is missing, then builds the pages for them.SEO settings, plus guidance for showing up in search.
AI answersAsks ChatGPT, Gemini and Claude what your customers ask, and shows who gets recommended instead of you.Guidance for showing up in AI search. Acting on it is up to you.
LeadsArrive with the service, the town and the page they came from, and go into the job software you already run.Forms, and Acuity Scheduling for bookings.
Scheduling, quotes, invoicesStay in your job software. Rule & Form doesn’t run the work.Acuity books appointments, sends reminders and takes payments.
Moving your current siteIncluded for most sites. Your current site stays up until the new one is live.Some content exports. Layouts and features don’t.
Price$399 a month. $0 setup. Month to month.Basic $19 to Advanced $99 a month paid yearly ($25 to $139 monthly).

HOW THE SWITCH GOES

Moving from Squarespace is included.For most sites, at no extra cost.

FROM SQUARESPACE TO RULE & FORM
  1. 01
    Give us your business name or addressNothing to install. Your site isn’t touched
    You
  2. 02
    We build your new site, freeFrom your business details, before you pay
    Rule & Form
  3. 03
    We review what carries overPages, addresses, forms and booking links
    Rule & Form
  4. 04
    You approve it, we connect your domainYour domain stays yours
    You
  5. 05
    It’s live, and kept currentYour Squarespace site stays up until then
    Rule & Form

WHICH TO CHOOSE

Stay, or switch.

01

Stay on Squarespace if you like building.

You have the time to write pages, keep them current and watch search yourself.

02

Switch when you want it done.

Rule & Form builds a better site for your trade and keeps it current. You approve changes.

03

Nothing goes dark.

Your Squarespace site stays up until the new one is live, and your domain comes with you.

See your site built first.

Type your business name and Rule & Form builds a real site from your business details, free. Nothing is published until you say so, and your Squarespace site stays up meanwhile.

$399 a month after that. No setup fee. Month to month.

QUESTIONS, ANSWERED

Squarespace and Rule & Form, answered.

01Can I move my Squarespace site to Rule & Form?

Yes. Moving it is included for most sites. We build your new site from your business details, carry over the pages and addresses that earn traffic, and keep your Squarespace site up until the new one is live.

02Why are Rule & Form websites better than Squarespace?

Squarespace templates are designed for every kind of business. Ours are designed for the trade: every service and every town gets its own page, written about that job in that place, fast and callable on a phone, and structured so Google and AI assistants understand it.

03Squarespace costs less. Why pay $399?

Squarespace sells you the tools. Rule & Form does the work: designing, writing, updating and growing the site, every month, with no setup fee and no contract.

04Will I lose my Google rankings?

No one can promise rankings through a website change. We review the pages and addresses that already earn traffic, and plan redirects so the move keeps what works.

SOURCES

Every fact about Squarespace on this page was checked against Squarespace’s own pages on 15 October 2026. Prices are in US dollars and change; check them before you buy.