Stay with Hibu for the full bundle.
Listings, ads, reviews and text marketing from one provider, on its terms.
COMPARE
Rule & Form vs HibuHibu sells a bundle. Rule & Form builds a better website, month to month.
Hibu One bundles a website, listings, reviews, SEO, ads and text marketing, on a custom quote with a setup fee and a 6 to 12 month term. Rule & Form does the website, search and AI answers, designed for your trade, for $399 a month with no setup fee and no contract.
- $399 a month
- $0 setup
- Month to month
- Built free first
THE WEBSITE IS THE DIFFERENCE
Better websites, built for the trade.Everything else stands on them.
A bundle gives you a website as one line item among many. At Rule & Form the website is the work: designed for your trade, a page for every service and town, kept current.
- Designed for the trade
- Type, color and layout set for a contractor, not a template made for every kind of business.
- A page for every job
- Tankless water heaters get their own page, written about tankless water heaters, in every town you cover.
- Built for the phone
- The call button stays in reach on every screen, where a customer with a leak needs it.
- Read by Google and AI
- Every page is structured so search engines and AI assistants know what you do and where.
A better-built site is the foundation. Search, AI answers and every lead stand on it.
SIDE BY SIDE
Rule & Form and Hibu.Checked 15 October 2026.
| What you get | Rule & Form | Hibu |
|---|---|---|
| Design | Designed for the trade, page by page. Clear on a desktop, fast and callable on a phone. | Smart Sites, designed for you as part of the bundle. |
| Your website | Built from your business details, then hosted and kept current for you. No page limit. | Built and run under your plan. |
| Service and town pages | A page for every real service and every town you work in. | Set by your plan: Establish, Reach or Expand. |
| Changes | Made for you, approved by you. Text Rule & Form what changed in the business. | Handled by Hibu under your plan. |
| Search coverage | Finds the searches your site is missing, then builds the pages for them. | Managed SEO, including AI search. |
| AI answers | Asks ChatGPT, Gemini and Claude what your customers ask, and shows who gets recommended instead of you. | Aims for visibility in AI search, as part of SEO. |
| Leads | Arrive with the service, the town and the page they came from, and go into the job software you already run. | A dashboard for leads and results. |
| Scheduling, quotes, invoices | Stay in your job software. Rule & Form doesn’t run the work. | Not part of Hibu One. |
| Moving your current site | Included for most sites. Your current site stays up until the new one is live. | Not stated publicly. |
| Price | $399 a month. $0 setup. Month to month. | Custom quote across Establish, Reach and Expand, plus a setup fee. Terms usually 6 to 12 months. |
HOW THE SWITCH GOES
Moving from Hibu is included.For most sites, at no extra cost.
- 01Give us your business name or addressNothing to install. Your site isn’t touchedYou
- 02We build your new site, freeFrom your business details, before you payRule & Form
- 03We review what carries overPages, addresses, forms and booking linksRule & Form
- 04You approve it, we connect your domainYour domain stays yoursYou
- 05It’s live, and kept currentYour Hibu site stays up until thenRule & Form
WHICH TO CHOOSE
Stay, or switch.
Switch when the website and search are the job.
Rule & Form does them, designed for your trade, for $399 a month with no setup fee.
Check your term first.
Hibu terms usually run 6 to 12 months. We can build your new site free while you wait it out.
See your site built first.
Type your business name and Rule & Form builds a real site from your business details, free. Nothing is published until you say so, and your Hibu site stays up meanwhile.
$399 a month after that. No setup fee. Month to month.
QUESTIONS, ANSWERED
Hibu and Rule & Form, answered.
01Is Rule & Form like Hibu?
Rule & Form does the website, search and AI answers, and does them better for a trade. It doesn’t run ads or text marketing. One price, no setup fee, no contract.
02Why are Rule & Form websites better?
They’re designed for the trade, page by page. Every service and every town gets its own page, written about that job in that place, fast and callable on a phone, and structured so Google and AI assistants understand it.
03I’m in a Hibu contract. Can I still start?
Yes. Rule & Form builds your site free first, so you can see it before you pay, and switch when your term allows.
04What does it cost?
Rule & Form is $399 a month, with no setup fee and no contract. Moving your current site is included for most sites.
05Will I lose my Google rankings?
No one can promise rankings through a website change. We review the pages and addresses that already earn traffic, and plan redirects so the move keeps what works.
SOURCES
Every fact about Hibu on this page was checked against Hibu’s own pages on 15 October 2026. Prices are in US dollars and change; check them before you buy.