INDUSTRIES
Websites for every trade.Each one built for the work.
Rule & Form builds every trade its own website: its own services, its own words, its own layout, written for the work you do and the towns you do it in. Plumbers get a plumbing site. Roofers get a roofing site. Nobody gets a template.
EVERY TRADE
Fifteen trades. One standard.Each built from its own blueprint.
- 01
Repair and emergency
Work that starts with a call: something broke, leaked or stopped.
- 02
Roof and exterior
The outside of the house, from storm damage to new windows.
- 03
Projects
Planned work a customer compares, prices and schedules.
- 04
Recurring service
Work sold as a plan and done on a schedule.
- 05
Restoration and repairs
Water, fire and mold damage, and the small jobs around the house.
THE WEBSITE IS THE DIFFERENCE
Better websites, built for the trade.Everything else stands on them.
A website builder starts from a template made for every kind of business. Rule & Form starts from the trade: its services, its towns, and the call a customer needs to make.
- Designed for the trade
- Type, color and layout set for a contractor, not a template made for every kind of business.
- A page for every job
- Tankless water heaters get their own page, written about tankless water heaters, in every town you cover.
- Built for the phone
- The call button stays in reach on every screen, where a customer with a leak needs it.
- Read by Google and AI
- Every page is structured so search engines and AI assistants know what you do and where.
A better-built site is the foundation. Search, AI answers and every lead stand on it.
A PAGE FOR EVERY SERVICE
Every service gets its own page.In every town you work.
Each trade has its own blueprint: the services in it, grouped the way customers look for them, each with a page written about that job. Every page in a trade is reviewed before that trade is offered, and your site gets the pages for the services you actually do.
- 57
- Plumbing services
- 48
- Electrical services
- 44
- HVAC services
- 39
- Roofing services
See your site built first.
Type your business name. Rule & Form reads your business, works out your trade, and builds a real site for it, free. Nothing is published until you say so.
$299 a month after that. No setup fee. Month to month.