See what Claude says when your customers ask who to call.

Overview

More people now ask Claude who to call, instead of searching. When they do, it names a few businesses. We check whether yours is one of them.

Every two weeks we ask Claude 14 questions a customer in your area would ask, three times each, because it doesn’t give the same answer twice. That’s 42 answers, every one of which you can read in your portal.

You see how often you’re recommended, who gets named instead, and which websites the answers drew on, so you know what moves it. Then Rule & Form works on your site to give it more to go on.

How it works

1. On our side

   We write the questions.

   Fourteen questions for your trade, your services and your towns, the way a customer would ask them.

2. Back to Rule & Form

   We ask Claude.

   Each question three times, every two weeks, and we keep every answer.

3. In your portal

   You see what it says.

   How often you’re recommended, who instead, and the sources behind it.

What moves

Setup

1. Nothing to connect. Tap I use this, and we’ll let you know when it’s live.

Nothing to set up

What stays the same

• You don’t need a Claude account, and nothing is posted anywhere.
• We never pay for a recommendation, and never claim one we didn’t see.

Questions