What we don’t do after the lead
The short answer
We don’t schedule jobs, write estimates, chase quotes, send invoices or text your customers. That’s your job software’s work, and it’s already good at it. We win the work and hand it over.
Win the work. Run the work somewhere else.
Rule & Form wins you work: your website, your search coverage, how you show up on Google Maps and in AI answers, and the leads that come from all of it. Once a lead arrives, it goes to you and to your job software, and that's where it's worked.
We don't
- Schedule jobs or dispatch your technicians
- Write estimates or quotes
- Follow up on quotes
- Send invoices or take payments
- Send appointment reminders
- Text customers back when you miss a call
- Ask customers for reviews after a job
- Send marketing messages to your past customers
- Run a sales pipeline for you
Why not?
Because your job software already does these things, and it does them well. Jobber, Housecall Pro and ServiceTitan are built for running jobs. If we did them too, you'd have two systems texting the same customer, two lists of who to call back, and nobody sure which one is right.
So we stay on our side of the line. Nothing we build reaches your customers after they've asked for help. We never text or email them.
What that means for you
- You keep your job software. No switching, no retraining, no lost history.
- Your customers hear from one company: you.
- We focus on the part we're good at: getting the phone to ring and the form to fill in.
See what Rule & Form would build for your business.
Free to build and look at. $299 a month when you want it live. No setup fee, no contract.
Questions first? Talk to us.