Why not a page for every keyword?
The short answer
Because Google rewards useful pages, not lots of pages. A page belongs on your site only when it’s about real work you do or a real town you serve. Copies of one page with the town name swapped can hold your whole site back.
More pages isn't the goal
Some website companies sell volume: a hundred city pages, each the same paragraph with a different town name. It looks like a lot of work. Google sees it as one page copied a hundred times, and it can drag down how Google treats your whole site.
When a page belongs on your site
A page earns its place when there's something real behind it:
- A real service you do, like tankless water heater installation.
- A real town you serve, like Round Rock.
- A real question your customers ask, like how to tell if you have a hidden leak.
That's why your site can be hundreds of pages and still be honest: every page is about real work, a real place or a real question.
What we don't do
- No page for a town you don't serve, however many people search there.
- No page for work you don't do, however popular it is.
- No near-copies. Your town pages each carry wording about that town, so they aren't the same page with the name swapped.
When a page stops being true
If you stop offering a service or stop serving a town, its page no longer belongs on your site. It shows up in your plan as coming off your site, and you decide. Its address forwards to the closest page you still have, so nothing breaks.
See what Rule & Form would build for your business.
Free to build and look at. $299 a month when you want it live. No setup fee, no contract.
Questions first? Talk to us.