How we find what your site is missing
The short answer
Before we plan your site, we look at what people in your towns actually search for, using Google search data we buy. We compare it with the work you do and the pages you have, and plan your site around what’s missing.
We call this Search Coverage. It answers one question: is your website showing up for the work you do, in the places you do it?
What we look at
What people search for. We buy Google search data for your trade in your towns: what people type, and roughly how often. We buy it from a company that collects it, because Google doesn't publish it.
Who shows up. For local searches, we look at which businesses Google shows.
What you actually do. The services you confirmed and the towns you serve.
What your site already has. The pages that are live, or will be.
What we do with it
We line those four up. Where people search for work you do, in a town you serve, and your site has nothing to show them, that's a gap. Your site is planned around closing it. The same search data also shapes what your pages say, so each page talks about the job the way customers search for it.
This runs before your first site is planned, and again when your business changes, like when you add a service or a town.
What we don't do with it
We don't build a page just because people search for something. A page needs real work behind it: a service you do, in a town you serve. Why.
See what Rule & Form would build for your business.
Free to build and look at. $299 a month when you want it live. No setup fee, no contract.
Questions first? Talk to us.