The SEO built into every site
The short answer
Every page gets its own title, description and clean address, plus labels that tell Google who you are, what you do and where. Your site has a sitemap, points Google to the one right version of each page, and links your English and Spanish pages together.
Every Rule & Form site ships with the same technical SEO. Nothing here is an extra, and nothing needs setting up. Here is the full list, in plain words.
On every page
- Its own title and description
- The blue headline and the line under it in Google's results. Every page has its own, about that page.
- A clean address
- Readable addresses, like /services/drain-cleaning, that say what the page is.
- One right version
- Each page tells Google which address is the real one, so Google never splits credit between two copies.
- Labels Google reads
- Hidden labels, called structured data, that state your business name, phone number, logo if you have one, the towns you serve, the service on the page, and where the page sits on your site.
- Its place on your site
- Labels that tell Google where the page sits, like Home, then Services, then Drain cleaning, so Google can show that trail in its results.
- Words Google can read straight away
- Every page's words are in the page itself when Google arrives, not loaded in afterwards.
- Link previews
- A proper title and description when someone shares a page by text or on social media.
- Fast, and built for phones
- Pages are served from close to each visitor, and your phone number is one tap to call.
- The padlock (HTTPS)
- Secure on every page, which Google expects.
Across your whole site
- A sitemap
- A list of every live page, so Google finds them all. It only ever lists pages that are actually live.
- Search engine instructions
- The file, called robots.txt, that tells search engines what to read. Your own domain is open to Google. Preview addresses are kept out, so your site never competes with itself.
- Permanent forwards
- Old addresses forward to the right new page, so links and Google's memory carry over.
- Honest "not found" pages
- An address that never existed says so, which is what Google expects.
- Menus that link everything
- Every service and town page is linked from your menus and index pages, so no page is left on its own.
- Language links
- If you have a Spanish site, every page points Google to its match in the other language.
- Google Search Console
- Your Google verification is carried over from your old site, so Search Console stays connected.
More on how old addresses are forwarded: What happens to my old web addresses?
What this doesn't do on its own
Technical SEO makes sure Google can find, read and trust every page. It doesn't decide which pages your site needs. That's a separate job. How we find what your site is missing.
See what Rule & Form would build for your business.
Free to build and look at. $299 a month when you want it live. No setup fee, no contract.
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