Search & SEO
The SEO built into every site, how we decide what your site should cover, and what we never do.
- 01
The SEO built into every site
Every page gets its own title, description and clean address, plus labels that tell Google who you are, what you do and where. Your site has a sitemap, points Google to the one right version of each page, and links your English and Spanish pages together.
- 02
How we find what your site is missing
Before we plan your site, we look at what people in your towns actually search for, using Google search data we buy. We compare it with the work you do and the pages you have, and plan your site around what’s missing.
- 03
Why not a page for every keyword?
Because Google rewards useful pages, not lots of pages. A page belongs on your site only when it’s about real work you do or a real town you serve. Copies of one page with the town name swapped can hold your whole site back.
- 04
What we never do for SEO
We don’t buy links, write fake reviews, stuff pages with keywords, or make pages for towns you don’t serve. And we never promise rankings. Google decides those.
- 05
What about my Google Business Profile?
Your Google Business Profile is your listing on Google Maps. We check where it shows up for the searches your trade gets, and we can help keep it matching your website. We only change it if you add us as a manager.
See what Rule & Form would build for your business.
Free to build and look at. $299 a month when you want it live. No setup fee, no contract.
Questions first? Talk to us.